ASU Startup School is a full-day workshop based on a series of classes created by ASU Entrepreneurship + Innovation and taught by staff from the City of Glendale's Office of Economic Development. The goal is to help entrepreneurs learn the fundamentals of starting and growing a business. At the end of the workshop, entrepreneurs will be able to express their ideas with an excellently crafted elevator pitch, understand the Business Model Canvas and customer discovery, identify a Minimum Viable Product (MVP), and understand the costs and revenue needed to be successful.